Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers

Posted Sep 21st, 2020 in News Articles

Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers Original article from The New York Times

Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers

By: Dan Bilefsky

September 19, 2020

OSOYOOS, British Columbia — The first surprise for Séverine Pinte, a French winemaker working in Canada, was how casual everyone was — more ripped jeans and flip-flops than Chanel.

Then there was the unexpected need to warn grape pickers not to smoke marijuana near her beloved vines.

And finally there was a furry menace: Canadian black bears with a taste for chardonnay that gobbled up rows of grape clusters, forcing winemakers to employ hunters, electrified fences or pepper bombs.

When Ms. Pinte emigrated to Okanagan Valley in British Columbia a decade ago, she experienced some culture shock, as she transitioned from the formality of Bordeaux’s centuries-old wine industry to Canada’s more laid-back style.

Read the full article on The New York Times

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